Privacy Policy

Last Updated: June 2026

1. Introduction

BitsBay Ltd (“BitsBay”, “we”, “our”, or “us”) provides analytics, reporting, automation, and business intelligence services to Amazon Selling Partners and e-commerce businesses.

This Privacy Policy explains how we collect, use, store, and protect information obtained through our website, software applications, and integrations, including data received through Amazon’s Selling Partner API (SP-API).

2. Information We Collect

We may collect:

• Contact information such as name, email address, phone number, and company details.
• Account information necessary to provide our services.
• Seller account information that customers authorize us to access through Amazon SP-API.
• Website usage and technical information such as browser type, IP address, and device information.

3. How We Use Information

We use information solely to:

• Provide analytics and reporting services.
• Deliver software functionality requested by customers.
• Improve service performance and reliability.
• Provide customer support.
• Meet legal and regulatory obligations.

We do not sell personal information to third parties.

4. Amazon Selling Partner Data

When a customer authorizes BitsBay to access Amazon Selling Partner data, we process that data exclusively to provide services requested by that customer.

Amazon SP-API data is used only for the benefit of the authorized seller and only for purposes permitted by Amazon policies.

5. Data Sharing

We do not sell, rent, or disclose customer data except:

• When required by law.
• To trusted service providers acting on our behalf under confidentiality obligations.
• When explicitly authorized by the customer.

6. Data Security

We implement administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, or destruction.

Security measures may include:

• Encryption in transit and at rest.
• Access controls and authentication mechanisms.
• Monitoring and logging of system activity.
• Regular security reviews.

7. Data Retention

We retain information only as long as necessary to provide services, satisfy legal obligations, resolve disputes, and enforce agreements.

8. User Rights

Users may request access to, correction of, or deletion of their information by contacting us.

9. Third-Party Services

Our services may integrate with third-party platforms, including Amazon. Use of those platforms remains subject to their own privacy policies and terms.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updated versions will be posted on this page.

Amazon Data Usage & Compliance Statement

BitsBay Ltd provides analytics, reporting, and operational support services for Amazon Selling Partners.

Our services are designed to comply with Amazon Selling Partner API (SP-API) policies and requirements.

Customer-Specific Processing

Data obtained through Amazon SP-API is processed solely on behalf of the Amazon Selling Partner who authorized access.

No Cross-Customer Aggregation

BitsBay does not aggregate, combine, analyze, provide, or sell data across multiple Amazon sellers or customer accounts.

Each seller’s data remains logically separated and is used exclusively for services requested by that seller.

No Competitive Intelligence

BitsBay does not use Amazon SP-API data to create industry benchmarks, market intelligence products, competitive reports, or datasets for other sellers.

No Amazon Business Insights

BitsBay does not publish, share, distribute, commercialize, or otherwise disclose insights regarding Amazon’s business operations, performance, marketplace activity, or internal business information.

Limited Access

Access to Amazon data is restricted to authorized personnel and systems required to deliver services to the authorized seller.

Security

Amazon data is protected using industry-standard security controls, including encryption, authentication, and access management practices.

11. Contact Information

BitsBay Ltd

Email: solutions@bitsbayltd.com

Website: https://bitsbayltd.com