Executive Summary
High-throughput branded URL shortening and link intelligence platform designed for campaign attribution, deep linking, and real-time click stream analytics.
Tech Stack & Tools
Node.js, Express, Redis, React.js, PostgreSQL, AWS
The Challenge
Performance marketing teams were losing conversion tracking accuracy on third-party link shorteners and needed sub-10ms redirect latency with custom branded domains.
The Engineering Solution
Bitsbay engineered an in-memory Redis caching redirect architecture backed by PostgreSQL and AWS, with real-time geo and device attribution dashboards built in React.
Key Measurable Results
Concrete outcomes delivered through our agile development sprints:
Sub-8ms global link redirect latency via Redis cluster
Handled 5M+ monthly click events with zero packet loss
Full UTM tag builder and custom branded domain SSL support
Product Showcase
